1.Manual creation of project folder.
2. This folder contains say <Program Files\<Your Program Name>.
Your Program Name folder will contain the main exe file(s) from which the shortcut is required to be created after installing it.
3.Similar to <Program Files\<Your Program Name> folder ,other folders say <System32>,<Windows>,<Help> or as per requirement of the program etc may be arranged. and created.
 4.Again another sub folders if any required within <Help> folder say <Pictures> it may be created within it.